We are thrilled and deeply honoured to announce that Golf & Tours has been awarded the prestigious Women’s Golf Travel Specialists of the Year 2025. This recognition is a testament to our unwavering commitment to delivering exceptional golf travel experiences and championing women’s participation in the sport. Our heartfelt gratitude goes out to our dedicated team and loyal clients who have supported us on this remarkable journey. Together, we have created a unique community where women golfers can explore some of the world’s most stunning destinations. Read on to see the wonderful words that were written by the Travel & Tourism Awards team.
Since Golf & Tours is a luxury golf tour company that is proud to be both female owned and operated, it is no surprise that one of the primary aims for Ainslie Saunders and her team is the championing of women. Building an inclusive community where women feel empowered to both play golf and visit picture-perfect golfing destinations all over the planet, Golf & Tours is uniting like-minded women exclusively through its female-only tours, or as part of a wider group through its Mixed Tours.
When Ainslie Saunders established Golf & Tours eight years ago, her business started out as a one-person operation where everything was performed manually. Guests who booked on the tours she set up would print off their itineraries and have to write all their details on a booking form by hand. Today, the company is bigger and much more advanced, headed up by a team of 12 – nine hosting the tours and three managing them – who manage every element of a guest’s journey to guarantee the experience of a lifetime. Passionate about fostering a golfing community that is supportive, connected, and welcoming to golfers of all ages, abilities, and backgrounds, Golf & Tours recognises that golf has the unique power to bring people together. Through its tours – in particular its Women’s Tours – the company’s expert team facilitate lasting bonds and help guests form what can potentially become lifelong relationships. As Ainslie herself explains: “The friendships and connections formed during our tours are the ultimate rewards for our efforts.”
Diving deeper into its Women’s Tours, Golf & Tours offers trips exclusively for women, with these taking female golf enthusiasts to premier golfing destinations across the likes of South Africa, France, Italy, Portugal, Spain and Hawaii each year, with more destinations added annually. Aside from the opportunity to play on some of the world’s most picturesque courses, these tours all offer up a slice of local culture in each of the respective countries, from going on safari in South Africa to enjoying some of the finest wine and champagne France has to offer.
Then, of course, all women are also invited to attend Golf & Tours’ Mixed Tours, with these tours taking guests to such extravagant locations as Morocco, Scotland, and Ireland, as well as a number of tours in the company’s home nation of Australia. Places on these unforgettable adventures are selling out fast. Luckily, those who wish to book on them can do so much more conveniently than when the company first opened its doors, thanks to a comprehensive online booking and secure payment system.
Recognising that investing in cutting-edge technology is vital when it comes to offering its guests a smooth experience from the off, Ainslie tells us of their recently implemented, state-of-the-art Client Portal, which will further streamline Golf & Tours’ current booking process and enhance guest communication and experience. Discussing the company’s ultimate aim in this area, Ainslie tells us: “Our goal is to reduce the complexity and time required for bookings, allowing our guests to focus on the excitement of their upcoming tour.”
In closing, the steadfast commitment to delivering the best golf travel tours for all skill levels makes Golf & Tours the top golf tour operator in Australia, especially for those women in search of a golfing getaway where they can feel safe and taken care of. A refreshing beacon of inclusion and female empowerment in a traditionally elitist and male- dominated setting, the company is building a modern community passionate about the game – as well as the luxury touches that have become an integral part of the wider golfing scene.
As we celebrate this incredible achievement, we invite you to explore our upcoming tours and experience the magic of Golf & Tours for yourself. Whether you’re a seasoned golfer or just starting out, our tours offer something special for everyone. Visit our website here to discover the exciting destinations we have lined up and join us in creating lasting memories on the world’s most beautiful courses.
Article originally appeared in LUXlife Magazine
